Amazon’s Latest Ad Targets Fussy Shoppers
After having lived around half a year in a pandemic ridden world, people have slowly resumed their businesses and buying non-essentials is becoming a thing once again. However, people still have their apprehensions about physically stepping out to buy things that they can order online. This has obviously led to a surge in online shopping.
To capitalise on this, Amazon India came up with a new ad campaign titled, ‘Jab Kuch Naya Ho Lena, Amazon Check Kar Lena’. The ad film shows how shopping for appliances and durables on amazon offers multiple benefits like EMI, exchange offers, warranties and more options than anywhere else.
The ad shows an Indian father who wants to buy a new washing machine and has been cutting out print ads from newspapers for around two months. He is fussy about what he wants and there always seems to be a trade-off between things in all the ads he finds. His daughter, who is tired of seeing holes in the newspapers, suggests him to try amazon out to find options without having to compromise on anything. This ad is currently being promoted on their social media pages.