Bausch + Lomb Encourages an Optimistic Perspective Amid the New Normal
2020 has been a very difficult year with one upset happening after the next all while people have had to stay locked down and distant from their near and dear ones. This has cultivated an air of negativity in people’s minds and this has started to affect people’s mental health. To address this and promote an optimistic view on things, Bausch + Lomb came up with a new ad campaign that was created by the agency Kinnect.
The ad urges people to look at the little things they take for granted as an opportunity to rejoice. It talks about how the hours of commute through the hustling and bustling rush hour have been cut short and how it’s an excuse to revel in the fresh air, while the frequent short coffee breaks that people would take have now turned into an excuse to bond with family members who had been so distant despite being so close. The ad beautifully integrates Bausch + Lomb’s contact lenses into the ad while using the phrase ‘changing the lens’ as a metaphor for a new perspective.
Check it out