Godrej Aer Launches its Own Range of Sanitizer Sprays
Godrej ventures into the sanitizer market with Godrej Aer, surface and air, fabric and travel sanitizers.
Expanding on its range of home and car fresheners, Godrej Aer has now ventured into the sanitizer market with its new range of sanitizer sprays which include a fabric sanitizer, a surface and air sanitizer and a travel sanitizer.
With the coronavirus still looming large across the country, the launch of these products is a clever marketing decision as people are extremely safety conscious at the moment and use the same sanitizers for all applications. At such times, people often neglect their clothes and the surfaces that objects come into contact with since a one for all solution isn’t possible. Additionally, these products also serve as fresheners and are thus aptly named Godrej Aer Fresh + Safe Range.
Sunil Kataria, the Business Head at Godrej Consumer Products stated, “It is believed that a hygiene product needs to smell clinical to be effective. With Godrej Aer Fresh + Safe range, we will dispel this general belief as our new products sanitise and offer great fragrance together. Godrej Aer is bringing another innovation in the home and car fragrance category. We want Godrej Aer consumers to be protected whether they are indoors or outdoors without compromising on freshness.”