Jockey Move— Jockey Says Fitness is Not Just for Pros
Jockey has been an industry leader in innerwear and it has now forayed into a new category of outerwear called Jockey Move which is specially designed for comfort and performance. The new range includes clothing that would be appropriate for sports and gymming activities such as active bras, t-shirts, tracks, joggers and sports jackets among other things and they come complete with Jockey’s trademarked StayDry and StayFresh Technologies.
They launched the new line with an ad campaign that was built around the idea that performance wear isn’t just for professional athletes and it can be worn by everyone on an everyday basis. These short ads created by L&K Saatchi and Saatchi promote the idea that fitness is for everyone and are aptly titled ‘Not Just For Pros’. It shows regular people showing their enthusiasm for fitness whilst showing off the new line of Jockey Move Activewear.
Take a look