Mercedes Wants Us to Unlock New Journeys
The lockdowns have been long and stressful for most people and people have been yearning for an adventure. While the tourism and automotive industries have been amongst the hardest hit by the pandemic, brands from these sectors have long been waiting to spring back into action. With the unlocks now coming into action with hopes to revive the economy, brands are coming back into action to push sales with renewed vigour.
Mercedes-Benz launched its new campaign called ‘Unlock with Mercedes-Benz’ where it attempts to connect with customers at an emotional level by urging them to enter the unlock with their new range of cars and experience the adventure they have been craving in a way they have never experienced before. The ads urge users to unlock their desires and aspirations during the upcoming festive season and start the next phase of their journey with a new Mercedes-Benz. This new campaign, developed by Publicis Emil and OMD India-team AMQ, is offering additional financial assitance for people aspiring to buy a car and it will go on until the end of the festive season.
Martin Schwenk, CEO and MD at Mercedes-Benz India, said, “Customers are at the centre of all our activities and it remains our endeavor to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes. We introduce this campaign with the aim of unlocking these aspects of a customers’ aspiration, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ the desires and aspirations. We are confident the campaign has compelling choices for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”