Parachute Advansed Weaves a Poetry About Coconuts Being Vital Part of Indian Culture on World Coconut Day
Coconut, the tropical fruit most commonly found along India’s coastal belt, has made its way into cultures that span the entire country. Some use it for rituals, some for making delicious food while some craft handy boats out of it. The plant is truly complete and its uses seem to be infinitely many. Parachute Advansed primarily uses coconuts for most of its products, so the occasion was perfect for the brand to launch a new ad campaign.
Its World Coconut Day campaign is a picturesque journey through various scenic locations across India while a narrator describes how the fruit has been knitted into the fabric of the country’s culture with gratifying poetry which is in a way an ode to the ever-useful fruit. The narrative then shifts to how the fruit has been used for extracting oil and has been a vital part of hair nourishment in India through generations. Check it out