PlayStation Suggests the Perfect Gift for Children with a New Campaign
Parents often find it challenging to buy the right gift for their children. This is particularly because children usually unabashedly display their disgruntlement when they don’t like their presents. This makes it quite a chore to find the right gift without ruining the surprise.
Playstation launched a witty print campaign called 'Children’s Day' in partnership with the agency WILD Fi ahead of the launch of their PS5, which is set to be launched during the holiday season later this year. The aim is to sell more of the older generation consoles before the big launch. The ads in the campaign show children disappointed with their gifts and have catchy copies to go along with them. Statements like, “Too young for this”, “Give him what he wants” and “Don’t mess around with fun” provide perfect context and appeal to both children and parents alike.
Take a look