Project Gutenberg Urges People to Read Books with a Clever Stunt
With our shrinking attention spans and laid-back lifestyles, more and more people are ditching the books and are instead watching the movie adaptations of famous tales. It’s easier, faster and it fits right into our lazy ways of life.
Project Gutenberg, an online library with over 60,000 free e-books, came up with an interesting campaign called ‘Crossed-Out Classics’, along with the agency Publicis, to show that books aren’t just relics of the past and that they still pack quite a punch. In the print campaign, they crossed out the parts from the book that were left out in the film adaptations and the results were surprising. As we progress further and further through the book, we realise that bigger and bigger chunks have been omitted from the adaptations, leaving us wondering just how much more depth there might have been to the story. The campaign thus encourages people to read the books to know the full story.
Have a look
A Christmas Carol by Charles Dickens
Alice in Wonderland by Lewis Carroll
Call of the Wild by Jack London