Why Indians are Ignoring Pinterest
Although neglected in the Indian market, Pinterest has been a go-to website for those looking for inspiration in the photography or interiors category. There are multiple reasons why this platform has been ignored or not utilized by Indians. Pinterest offers to create multiple boards and saves them for you while also promoting various pins (or images). Many advertisers are not keen on spending money on Pinterest solely because it has not been acquiring Indian customers. Many international brands like Target, Estee Lauder, Burberry, Toyota, etc have been successful in marketing their products & campaigns through Pinterest.