At a significant event in New York, USA Cricket unveiled Amul, a prominent dairy brand, as the main sponsor for the T20 World Cup. The announcement highlighted the brand's longstanding association with cricket, starting in 2011 with the Netherlands' team.
Tournament Kick-off
The ICC Men's T20 World Cup will begin on June 1, 2024, with the first game between the USA and Canada in Dallas, TX. As co-hosts, the USA is set to make its first appearance in this global event.
Strategic Impact
This partnership with Amul marks a crucial step in broadening cricket's appeal in the USA. Amul's support extends beyond financial sponsorship to promoting sportsmanship and community unity.
Statements from Executives
Venu Pisike, the chairman of USA Cricket, expressed his enthusiasm about the partnership, praising Amul's commitment to sport. Jayen Mehta, Amul's managing director, highlighted the nutritional value of their products, emphasizing milk as the "original energy drink" beneficial for athletes.
Product Expansion
Amul has announced the expansion of its product range in the USA, including the launch of fresh milk nationwide, which aims to support the physical demands of cricketers and appeal to American consumers.
