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From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

Rosalía Brings Her Bold Style to New Balance in a New Global Campaign

Rosalía Brings Her Bold Style to New Balance in a New Global Campaign

BPCL’s New Marketing Lead Brings Four Decades of Experience to the Table

BPCL’s New Marketing Lead Brings Four Decades of Experience to the Table

Doritos Brings Global Crunch to India with Cool Ranch and Jalapeño Salsa Mexicana

Doritos Brings Global Crunch to India with Cool Ranch and Jalapeño Salsa Mexicana

Samsung Ads and Kantar Reveal Why Connected TV Might Be Your Brand’s Most Powerful Sales Tool Yet

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

Quick Commerce Is Growing Fast in India, but the Real Cost May Surprise You

Quick Commerce Is Growing Fast in India, but the Real Cost May Surprise You

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

Quick Commerce Is Growing Fast in India, but the Real Cost May Surprise You

Quick Commerce Is Growing Fast in India, but the Real Cost May Surprise You

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

Featured

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Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

Marketing

Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

Marketing

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

While Everyone Cut Back, GCPL Spent More Than Ever on Ads in FY25

Marketing

While Everyone Cut Back, GCPL Spent More Than Ever on Ads in FY25

YouTube’s New ‘Hype’ Feature Is Giving Small Indian Creators a Big Shot at Fame

Marketing

YouTube’s New ‘Hype’ Feature Is Giving Small Indian Creators a Big Shot at Fame

Rashmika Mandanna Becomes the Face of ISOPURE’s Clean Nutrition Revolution

Marketing

Rashmika Mandanna Becomes the Face of ISOPURE’s Clean Nutrition Revolution

Campaign Coverage

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SOCIAL Is No Longer Just a Café. It Is Now Your Whole Day in One Place

SOCIAL Is No Longer Just a Café. It Is Now Your Whole Day in One Place

Candyman’s Sourzzz Is Back, and This Time It’s Even Sharper with Sumukhi Suresh

Candyman’s Sourzzz Is Back, and This Time It’s Even Sharper with Sumukhi Suresh

Smirnoff’s New Indian Flavours Are a Party in a Bottle

Smirnoff’s New Indian Flavours Are a Party in a Bottle

Superman Hits the Track as Lola Cars Partners with Warner Bros. Discovery

Superman Hits the Track as Lola Cars Partners with Warner Bros. Discovery

Popeyes Just Dropped an AI Diss Track on McDonald’s and It’s Spicy

Popeyes Just Dropped an AI Diss Track on McDonald’s and It’s Spicy

Chef Vikas Khanna Turns Oats into Everyday Magic with Quaker’s 10-Day Challenge

Chef Vikas Khanna Turns Oats into Everyday Magic with Quaker’s 10-Day Challenge

Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers

Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers

ASUS ROG and KFC Team Up in China for a Sizzling Gamer Focused Collaboration

ASUS ROG and KFC Team Up in China for a Sizzling Gamer Focused Collaboration

Events

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR

ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising

iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR

ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising

iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR

ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising

iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!

Latest News

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Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

Marketing

Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

Marketing

From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Marketing

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

Marketing

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

CMOs at ETBWS 2025 Reveal How AI Is Quietly Redefining the Future of Marketing

Marketing

CMOs at ETBWS 2025 Reveal How AI Is Quietly Redefining the Future of Marketing

Advertising

Samsung Ads and Kantar Reveal Why Connected TV Might Be Your Brand’s Most Powerful Sales Tool Yet

Centerfruit’s AI Twist: How a Voice Call Made Rural India Talk Back

Advertising

Centerfruit’s AI Twist: How a Voice Call Made Rural India Talk Back

Sobhita Dhulipala Stars in Jaquar’s Latest Ad

Advertising

Sobhita Dhulipala Stars in Jaquar’s Latest Ad

PepsiCo India's Tidy Trails Expands to New Cities, Pushing Plastic Circularity with Purpose

Advertising

PepsiCo India's Tidy Trails Expands to New Cities, Pushing Plastic Circularity with Purpose

Coca Cola’s Charged Launches New Identity with Powerful Mascot: The Wolf

Advertising

Coca Cola’s Charged Launches New Identity with Powerful Mascot: The Wolf

Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

Marketing

Reliance Retail Brings Back Kelvinator to Redefine the Indian Home Appliance Market

From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

Marketing

From Courtroom to Cover Star: Zlatan Ibrahimović Returns to EA Sports in Ultimate Style

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Marketing

Truecaller Taps Into Spy Thriller Stardom to Tackle Scam Calls with Himmat Singh

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

Marketing

Coke and Lay’s Are Changing for Good. Here’s Why It Matters

CMOs at ETBWS 2025 Reveal How AI Is Quietly Redefining the Future of Marketing

Marketing

CMOs at ETBWS 2025 Reveal How AI Is Quietly Redefining the Future of Marketing

Doritos Brings Global Crunch to India with Cool Ranch and Jalapeño Salsa Mexicana

Brands

Doritos Brings Global Crunch to India with Cool Ranch and Jalapeño Salsa Mexicana

Tesla Just Drove into India, and Liberty Is Already Powering the Future of EV Insurance

Brands

Tesla Just Drove into India, and Liberty Is Already Powering the Future of EV Insurance

HP India Signs Ayushmann and Aparshakti Khurrana for a Campaign That Blends Tech with Heart

Brands

HP India Signs Ayushmann and Aparshakti Khurrana for a Campaign That Blends Tech with Heart

Lotto Enters India with a Bold, Stylish Gameplan Backed by Yuvraj Singh

Brands

Lotto Enters India with a Bold, Stylish Gameplan Backed by Yuvraj Singh

Brands

Branquila Goes Global, Kicks Off UAE Expansion with Bold Brand Mandates

Medimix Finds Its New Face in Amruta Khanvilkar as It Champions Ayurvedic Skincare

Influencer Marketing

Medimix Finds Its New Face in Amruta Khanvilkar as It Champions Ayurvedic Skincare

Bobby Deol Suits Up as the New Face of J. Hampstead

Influencer Marketing

Bobby Deol Suits Up as the New Face of J. Hampstead

Vicky Kaushal Becomes the Face of realme Smartphones Ahead of realme 15 Series Launch

Influencer Marketing

Vicky Kaushal Becomes the Face of realme Smartphones Ahead of realme 15 Series Launch

Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Influencer Marketing

Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Gandhi Selling Salt and Cleopatra Promoting Shampoo? The AI Influencer Era Is Already Here

Influencer Marketing

Gandhi Selling Salt and Cleopatra Promoting Shampoo? The AI Influencer Era Is Already Here

BPCL’s New Marketing Lead Brings Four Decades of Experience to the Table

People

BPCL’s New Marketing Lead Brings Four Decades of Experience to the Table

Anisha Baghudana Joins InMobi as Director of Marketing for APAC

People

Anisha Baghudana Joins InMobi as Director of Marketing for APAC

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

People

Namrata Aswani Setty Joins MiQ as Director of Marketing and PR, Marking a New Chapter in Programmatic Media

Akhilesh Jha Joins Jupiter Money as Senior Vice President for Banking and Partnerships

People

Akhilesh Jha Joins Jupiter Money as Senior Vice President for Banking and Partnerships

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

People

Inside Rahul Dayama’s D2C Growth Playbook: From Urbanic to Savana

Fresh Content

Startup news

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Why Everyone Is Suddenly Investing in India’s Robotics Startups

Why Everyone Is Suddenly Investing in India’s Robotics Startups

Policybazaar Teams Up with Whilter.AI to Revolutionise Customer Engagement with Hyper Personalised Messaging

Policybazaar Teams Up with Whilter.AI to Revolutionise Customer Engagement with Hyper Personalised Messaging

Pocket Entertainment Names Umesh Bude as Chief Technology Officer to Lead AI Powered Storytelling

Pocket Entertainment Names Umesh Bude as Chief Technology Officer to Lead AI Powered Storytelling

ZOFF Foods Enters Ready to Cook Category in Partnership with Reliance Retail

ZOFF Foods Enters Ready to Cook Category in Partnership with Reliance Retail

Now You Can File Taxes on WhatsApp Through ClearTax

Now You Can File Taxes on WhatsApp Through ClearTax

Healthcare Finance Startup Icanheal Raises Rs 15 Crore Funding from IvyCap Ventures

Healthcare Finance Startup Icanheal Raises Rs 15 Crore Funding from IvyCap Ventures

Govt Plans To Launch Rs 750 Cr Fund To Promote Startups And Rural Enterprises

Govt Plans To Launch Rs 750 Cr Fund To Promote Startups And Rural Enterprises

Citroën’s Revolution Liberates Electric Vehicles from Elites

Citroën’s Revolution Liberates Electric Vehicles from Elites

International

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Elon Musk’s Grok AI Faces Global Outrage After Antisemitic Meltdown

Elon Musk’s Grok AI Faces Global Outrage After Antisemitic Meltdown

Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL

Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL

How China's New Auto Giants Left GM, VW and Tesla in the Dust

How China's New Auto Giants Left GM, VW and Tesla in the Dust

Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign

Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign

FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025

FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025

Porsche replaces China Head After sales drops by 27%

Porsche replaces China Head After sales drops by 27%

Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump

Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump

Walmart Leads U.S. Retail Media Networks in Ad Impressions

Walmart Leads U.S. Retail Media Networks in Ad Impressions