Deepak Dhar's Banijay Asia and Ravi Shastri's Sporting Beyond have formed a partnership to revolutionize cricket entertainment. This alliance will blend cricket with entertainment, introducing a concept called 'Cricketainment'. They plan to develop engaging content for various platforms, reaching audiences worldwide.
Leadership Insights
Deepak Dhar, the leader of Banijay Asia, expressed that this partnership marks a significant expansion into sports and live events. Combining their content creation skills with Ravi Shastri’s cricket expertise, they aim to offer unique cricket experiences. Shastri shares similar enthusiasm, seeing this as an opportunity to innovate how cricket is enjoyed, promising unprecedented entertainment.
Goals and Expectations
Both Banijay Asia and Sporting Beyond are set to redefine cricket viewing by creating premium content that appeals globally. This initiative aligns with Banijay's recent focus on expanding into sports-related entertainment, also known as containment, through new projects and strategic collaborations.
