Bisleri International, a well-known brand of drinking water, is excited to announce the appointment as the official hydration partner for the season by Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bangalore.
Bisleri has been in business for more than 50 years, spreading the message of the importance of hydration and health to people, especially the younger generation.
Bisleri International Director of Sales and Marketing, Tushar Malhotra, said he was thrilled to be appointed as the hydration partner for the season suppliers, “We have a robust sports marketing programme, and these five iconic teams are our first stop on the cricket season.
In addition to launching limited-edition packs with player images on all the six-partner team players on the packs under the Bisleri #DrinkItUp campaign, we are giving our consumers an unforgettable experience with in-stadium branding, product displays, and activations. .
We are also producing exciting digital material featuring our partner teams and influencers and conducting consumer contests. Lotus and our Bisleri trucks will be advertising throughout the country. Furthermore, we are providing marketing materials at PoS outlets, and Star Sports will be airing our campaign commercials.
We expect it to be a successful association.” Bisleri’s unique collaboration with these five teams as season hydration partners. Bisleri has been conveying the message of hydration for many years, and this collaboration will help strengthen their bond with young people on different platforms.
Bisleri recently announced its hydration partnership with various marathons and championships in the professional sports ecosystem.
