Buckaroo has teamed up with McCann Worldgroup India to start a pilot project in Mumbai. This project aims to provide affordable, custom footwear for children born with clubfoot, a condition affecting many in India annually.
Harnessing Local Talent
The program, named "Fit My Feet," utilizes the skills of local cobblers, known as 'mochis', who are abundant in India. These cobblers use their traditional techniques and locally sourced materials to craft specialized footwear.
Project Details and Expansion
The initiative began in February, distributing 150 kits to cobblers in Mumbai and its suburbs. Buckaroo plans to expand this service globally, making designs available online to reach more people in need.
Community Impact
The CEO of Buckaroo, Kinjal Savla, emphasized the brand's commitment to genuine community support. The initiative not only helps those with clubfoot but also boosts the local economy by empowering cobblers.
Prasoon Joshi of McCann expressed excitement about the project's potential to bring innovative solutions to those in need and strengthen community ties through creative collaboration.
