Burson wins Mirae Asset Sharekhan communications mandate for investor outreach

Burson wins Mirae Asset Sharekhan communications mandate at a time when investor communication is becoming as important as product innovation. The appointment positions the firm as a strategic partner for one of Indias most recognisable retail investing platforms as it sharpens its identity in the full service financial solutions space.

Under the mandate, Burson will support external communication, reputation building and narrative development for Mirae Asset Sharekhan, with a clear focus on reaching and educating a broad base of retail investors across markets.

Why Burson wins Mirae Asset Sharekhan communications mandate now

Mirae Asset acquisition and rebranding of Sharekhan has created a combined entity that offers research, advisory services and a large distribution footprint across more than one thousand one hundred cities in India. As the firm leans into its full service positioning, it needs a communications partner that can articulate this expanded value proposition clearly and consistently.

Financial services communication today has to juggle multiple tasks. It must build trust, explain complex products in simple language, handle regulatory sensitivity and still cut through a noisy information environment. By bringing in Burson, Mirae Asset Sharekhan is signalling that it wants a structured, insight driven approach to that challenge.

How Burson plans to shape the narrative

Deepshikha Dharmaraj, chief executive for Burson Group India, called the partnership an opportunity to work with an innovative and established player in the financial landscape. She said the firm will help Mirae Asset Sharekhan articulate its vision, showcase its expertise and strengthen its reputation as a trusted provider of comprehensive financial solutions.

This likely means constructing a clear story around how the platform combines research, experienced advisors and digital tools for different kinds of investors from first time users to seasoned traders and long term wealth builders. Burson role will include guiding message frameworks, media engagement and possibly thought leadership around themes such as financial literacy and long term investing.

What Mirae Asset Sharekhan wants from the mandate

From Mirae Asset Sharekhan perspective, the communications partnership is about both visibility and depth. Chief executive officer Moon Kyung Kang described the firm as delighted to work with Burson while it continues to build the brand and amplify the value delivered to customers through its full service offering.

He highlighted the scale of the branch network, spread across more than one thousand one hundred cities, and the mix of research, advisory and service capability that underpins the proposition. The mandate is expected to help the firm deepen connections with a wider community of investors and frame the next phase of growth as a story of transparency, trust and disciplined wealth creation.

How investor expectations are reshaping communication needs

Retail investors today are not only looking for trading platforms or brokerage rates. They want clarity, education and reassurance. Market volatility, product innovation and rapid news cycles mean that miscommunication can quickly erode confidence.

By choosing a global communications firm, Mirae Asset Sharekhan is acknowledging that reputation must be managed proactively rather than reactively. Campaigns will need to address everyday questions. How safe is my data How does the platform handle risk What kind of support can I expect when markets move sharply What does full service really mean for me

Well designed communication can answer these questions before they turn into concerns, positioning the firm as a partner rather than just a transaction platform.

Burson wins Mirae Asset Sharekhan communications mandate at a moment when India equity culture is widening and everyday investors are looking for guidance as much as access. The partnership is aimed at shaping a clear, trustworthy narrative around full service broking, research and advisory support, backed by a wide branch network. If executed well, it can help Mirae Asset Sharekhan stand out in a crowded market and support the next wave of wealth creation for retail investors across the country.

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