Samsung and Cheil India introduced an innovative concept at the Jaipur Literature Festival 2024 with their 'Not So Silent Library.' This initiative offered a unique, tranquil reading environment for book enthusiasts.
During the festival, attendees had the opportunity to explore cutting-edge technology, including the Galaxy Buds 2 Pro (ANC) and the Galaxy Tab S9 Series.
Cheil India orchestrated a variety of engaging activities for Samsung, enhancing the festival experience. The Jaipur Literature Festival is a prestigious event that attracts writers, poets, and literature fans globally. It features discussions, readings, book launches, and performances, fostering a community of shared literary passion.
To captivate the interest of literature aficionados, Samsung established the 'Not So Silent Library.' This quiet zone allowed visitors to immerse themselves in reading without distractions. Strategically placed around noisy areas of Jaipur, the setup included Galaxy Buds2 Pro with Active Noise Cancellation and Galaxy Tab S9 series tablets. This enabled users to feel as though they were in an actual library, highlighting the functionality of the products in a subtle manner.
Aditya Babbar from Samsung commented, "Our goal is to make technology accessible and enjoyable for all. By partnering with the Jaipur Literature Festival, we demonstrated how our devices can enhance the reading experience. The 'Not So Silent Library' was a showcase for our latest Galaxy Buds2 Pro and Galaxy Tab S9, providing a serene reading haven for book lovers."
Vikash Chemjong of Cheil India added, "The Not So Silent Library was a hit in Jaipur, drawing significant online attention and praise for its innovative approach. Samsung made a lasting impression with this initiative."
The 'Not So Silent Library' was available in Jaipur from February 1 to February 5, 2024, offering a peaceful retreat for festival-goers.
