Ferrari and HP Inc. have entered into a significant multi-year partnership, marking a pivotal moment for both companies. This collaboration aims to bring advanced, sustainable technology to Ferrari’s racing teams, enhancing their performance and environmental efforts.
Integrating Technology and Sustainability
The partnership will see the integration of HP’s state-of-the-art technology into Ferrari’s racing operations. HP’s logo will debut on Ferrari's Formula 1 cars at the Miami Grand Prix. This collaboration extends to the Scuderia Ferrari Esports team and the all-female F1 Academy series, showcasing the new 'Scuderia Ferrari HP' branding.
Educational and Environmental Initiatives
HP and Ferrari are dedicated to pushing the boundaries of sustainable innovation through technology and sports. They plan to expand educational programs within their communities, aiming to create a lasting positive impact.
Technology Integration
HP will equip the Ferrari teams with high-performance PCs, advanced conferencing technology, and superior printing capabilities. These tools are designed to refine training methods and improve strategic decisions, enhancing performance both on and off the race track.
Upcoming Events and Celebrations
A special event will take place before the Miami Grand Prix, where the new Scuderia Ferrari HP livery will be revealed. This event will be attended by key figures from both Ferrari and HP, including Ferrari CEO Benedetto Vigna and HP CEO Enrique Lores.
CEO Perspectives on the Partnership
Benedetto Vigna, Ferrari CEO: "Ferrari is committed to innovation and sustainability, a legacy from our founder. With HP, we share these core values, making them an ideal partner to advance our goals in racing and beyond."
Enrique Lores, HP CEO: "The partnership with Ferrari aligns with our focus on high performance and craftsmanship. Together, we aim to reach new audiences, drive growth, and make a lasting impact through our collaboration."
This partnership between Ferrari and HP represents a strategic alignment that benefits both companies by combining cutting-edge technology with world-class racing, setting a new standard for innovation and sustainability in the auto-racing industry.
