Genpact Rebrands Globally With ‘On It’ Tagline to Highlight AI and Process Intelligence

Genpact has unveiled a global rebrand with the new tagline ‘On It,’ signaling its shift toward agentic AI and process intelligence while emphasizing agility, culture, and outcome-driven value for clients worldwide.

Genpact, the global professional services and technology company, has announced a worldwide rebrand that reflects its transformation into an advanced technology-led enterprise focused on agentic AI and process intelligence. The announcement was marked in a symbolic way, with Genpact leaders ringing the opening bell at the New York Stock Exchange, underscoring the company’s renewed positioning as a partner for businesses navigating an AI-first world.

Earlier this year, at its 2025 Investor Day, Genpact introduced GenpactNext, a growth framework designed to accelerate the company’s evolution. At its core, the framework focuses on building AI solutions capable of autonomously managing complex business processes. This strategy promises to help clients operate more responsively and efficiently while preparing for a future where artificial intelligence and process intelligence work in harmony.

As part of the rebrand, Genpact launched its new global tagline, “On It.” The phrase is designed to convey the company’s commitment to delivering outcomes with speed and precision in an increasingly fast-paced business environment. It also reflects the company’s culture of adaptability and action, ensuring clients that Genpact is always ready to anticipate change, embrace innovation, and move decisively.

Balkrishan “BK” Kalra, President and CEO of Genpact, highlighted the strategic shift, stating, “The move to agentic-driven solutions fundamentally reimagines how business gets done. We have built something truly differentiated, where process intelligence and artificial intelligence work as one.”

Caitlin Blewett, Chief Marketing Officer at Genpact, further emphasized the cultural foundation of the rebrand, explaining, “On It is the essence of who we are and what we do. Culture is Genpact’s greatest competitive advantage. We do not merely respond to change, we bring it. In a world that moves fast, we move faster. Simply put, Genpact is On It.”

The new identity underscores Genpact’s ambition to position itself as a pioneer in combining technology, process expertise, and AI-driven intelligence. By uniting its branding under this refreshed identity, Genpact aims to not only highlight its technology leadership but also strengthen client trust by showcasing clarity of purpose and consistency of vision across global markets.

This rebrand signals more than just a cosmetic change. It demonstrates Genpact’s strategic commitment to growth in emerging technologies, greater focus on business outcomes, and a deepened cultural promise of reliability, agility, and innovation.

Follow Marketing Moves on Instagram and Facebook for more insights into global rebrands, AI-driven strategies, and the marketing transformations shaping the future of business.