Godrej Appliances Joins ONDC Network"

Godrej Appliances, part of Godrej & Boyce, has joined the Open Network for Digital Commerce (ONDC). This move aims to enhance consumer access to its home appliances across India. Godrej Appliances has partnered with Mystore to enlist its products on the ONDC Network, offering over a hundred SKUs, including refrigerators, air conditioners, washing machines, and more.

The brand intends to serve numerous pin codes across 20+ states through the network in the coming months. Products on the ONDC Network will be competitively priced, with added consumer finance options and marketing opportunities.

Kamal Nandi, Godrej Appliances' business head, expressed excitement about the partnership, aiming for 20% of their e-commerce sales to come from the ONDC Network by 2026. ONDC's MD & CEO, T Koshy, sees Godrej's inclusion as a testament to the network's growth and influence, fostering inclusion and innovation.

Shireesh Joshi, ONDC's CBO, believes the partnership will unlock new opportunities for Godrej and extend its reach. Mystore co-founder, Kriti Aggarwal, is pleased to facilitate Godrej's entry into the ONDC Network, aligning with their mission to enhance brand visibility and reach through digital channels.