Haier Appliances India, a leading home appliance brand, has announced its partnership with Star Sports HD. This collaboration makes Haier the broadcast sponsor for the ICC Men’s T20 World Cup 2024, a major event in the cricket world.


Boosting Visibility During Key Matches

Through this sponsorship, Haier India will gain significant visibility as the matches between the US and West Indies teams unfold from June 1 to June 29. This visibility comes at a time when cricket fans are highly engaged.


Connecting with Cricket Enthusiasts

Cricket is a unifying force in India, bringing people from all walks of life together. Haier recognizes this and aims to connect with millions of cricket enthusiasts through its strategic integration into the digital landscape.


Focus on Youth and New-Age Marketing

Haier India is focusing on new-age marketing strategies that resonate with the youth. By leveraging high-impact sports marketing, the brand aims to strengthen customer connections, increase brand awareness, and boost brand loyalty, ultimately driving business growth in India.


CEO's Vision for the Partnership

NS Satish, President of Haier Appliances India, expressed excitement about the partnership. He said, "Cricket is not just a sport; it’s an emotion deeply embedded in the hearts of every Indian. This sponsorship is a significant step in our sport-o-tainment strategy, aiming to connect with cricket enthusiasts and consumers worldwide."


Strengthening Consumer Connections

Satish further highlighted that such strategic associations help Haier understand customer needs better and create products that enhance their lives. The goal is to forge stronger connections with customers, making their lives smarter, more convenient, and comfortable.


Enhancing Brand Presence Globally

With a vast fan base not only in India but also globally, Haier is confident that this collaboration will help expand its brand presence. This sponsorship aligns with Haier’s vision of "more creation, more possibilities."


Continued Investment in Sports Marketing

Haier continues to invest in premier sporting events worldwide. Recently, it partnered with the Roland-Garros tennis tournament and welcomed Ana Ivanovic as its global sports brand ambassador.


Commitment to Youth and Excellence

This partnership with Star Sports HD underscores Haier's dedication to engaging the youthful, sports-loving consumer segment. It reinforces the brand’s commitment to delivering top-notch performance through innovative products and strategies.