L'Oreal Paris is back as the official makeup partner for the Cannes Film Festival, taking place from May 14 to 25, 2024. This year marks their 27th anniversary at Cannes, under the theme "Many Ways To Be An Icon." The theme celebrates individual confidence and empowerment, highlighting that everyone is worthy in their own way.
Indian Cinema on the Global Stage
Aishwarya Rai Bachchan and Aditi Rao Hydari will represent the brand at the festival, showcasing the global appeal of Indian cinema. Aishwarya Rai, a longtime Cannes attendee and the first Indian female actor to be a Cannes jury member, symbolizes the brand’s commitment to inclusivity.
Aditi Rao Hydari’s Viewpoint
Aditi Rao Hydari, also a L'Oreal Paris ambassador, expressed her enthusiasm for representing the brand at Cannes. She emphasized the importance of women embracing their uniqueness and resonated with this year's theme, advocating for women's empowerment and self-worth.
Supporting Women Filmmakers
L'Oreal Paris will also present the fourth L’Oreal Paris Lights on Women’s Worth Award at Cannes, with Elle Fanning taking over as the juror from Kate Winslet. This award highlights the gender imbalance in filmmaking by honouring an outstanding female director from the short films section.
Brand Philosophy and Impact
L'Oreal Paris promote a vision of beauty that is inclusive and resonant with women worldwide. The brand ambassadors, through their roles, help broadcast L'Oreal’s message of self-worth and inspire people everywhere to recognize and celebrate their unique identities. As Cannes’ official makeup partner, L'Oreal Paris empowers its ambassadors to reflect this vision of empowered beauty on the red carpet.
