Max Marketing Celebrates a Decade of Transforming Film Promotion in India

Max Marketing completes 10 years of redefining film promotions in India, crafting campaigns that turned movies into cultural moments and cementing its place as a powerhouse in cinematic storytelling.

Over the last ten years, Max Marketing & Innovations has become one of the most influential names in the world of Indian cinema promotion. Founded by Varun Gupta, the agency has worked on more than 150 films, building campaigns that go beyond standard marketing to create unforgettable experiences. What began as an ambitious experiment has today grown into a movement that has transformed the way films are launched, promoted, and remembered.

A decade of industry-wide recognition

Actors, filmmakers, and producers across Bollywood have repeatedly acknowledged the unique role Max Marketing has played. Ranveer Singh described their campaigns as spectacles that transform film promotions into cultural events. Tabu, having collaborated with the agency on Bhool Bhulaiyaa 2, Drishyam 2, and Crew, praised the freshness and consistent impact of their ideas. Anil Kapoor called Varun Gupta and his team passionate innovators, while Yami Gautam highlighted their ability to understand audience sentiments better than anyone else. Vishal Bhardwaj pointed out that in today’s world, film marketing itself must become storytelling, something Max Marketing has mastered.

From Sooraj Barjatya appreciating the warmth their campaigns bring, to Ashutosh Gowariker acknowledging the scale and discipline they deliver, the list of endorsements reflects the trust Max Marketing has built across generations of Bollywood storytellers. Kabir Khan and JP Dutta went as far as to say that the agency has redefined the very process of connecting films with audiences.

Campaigns that became cultural touchpoints

The agency has been behind some of the most talked-about innovations in film marketing over the past decade. For Satya Prem Ki Katha, they created the White Heart Activation, a symbol of love and acceptance that fans and influencers across India embraced. With Kuttey, they combined poetry, music, and cinema at a mehfil with Gulzar Saab, offering audiences a once-in-a-lifetime experience.

They have made history with large-scale outdoor innovations, such as unveiling a fifty-foot poster at Ayodhya’s Ram Ki Paidi, creating viral moments that blended cinema with cultural heritage. Kabir Singh’s marketing went even further, with concerts that brought the character’s world to life and a dedicated PVR theatre experience that immersed fans completely. Their focus has always been on making films part of everyday life, from massive billboards to grassroots activations in buses and metros, proving that film marketing can resonate across all layers of society.

Varun Gupta’s vision for the future

Reflecting on the journey, Varun Gupta, Founder and Director of Max Marketing, explained that the goal was never to simply promote films but to craft experiences. Every innovation was guided by respect for the intelligence of audiences and the desire to give them something memorable. He believes the last decade is only the beginning, with the next era set to explore even more ambitious intersections between cinema, technology, and cultural storytelling.

Looking ahead

Having worked on landmark campaigns for blockbusters such as RRR, Kabir Singh, Animal, Article 370, PadMan, Major, Bhool Bhulaiyaa 2, and HanuMan, Max Marketing has firmly established itself as the premier powerhouse of Indian film promotions. As it steps into its second decade, the agency is ready to lead the evolution of film marketing into a new age where storytelling, innovation, and technology converge to create campaigns that live on long after a film’s theatrical run.

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