Sponsorship Details
Nandini, owned by the Karnataka Milk Federation, will be the sponsor for the Scotland and Ireland cricket teams in the upcoming T20 World Cup. The brand aims to expand its global presence, with products already in markets like the US, Middle East, and Singapore.
Why not sponsor the Karnataka Ranji team , Karnataka sports persons, Karnataka artists? Farmers children, scholarship for poor? Kmf is funded by Kannadiga tax papers money, subsidy and investments from budget but chooses to spend on foreign teams whom nobody knows! @siddaramaiah… https://t.co/i8DFYl3Pcl
— Mohandas Pai (@TVMohandasPai) April 21, 2024
Criticism of the Move
TV Mohandas Pai, former CFO of Infosys, has publicly questioned the decision on social media. He suggested that the funds could be better used to support local sports teams or social initiatives in Karnataka, emphasizing that Nandini is financed by the local taxpayers.
Official Response
In response to the criticism, MK Jagdish, managing director of KMF, defended the sponsorship. He highlighted that 85% of the federation’s revenue benefits local farmers, asserting that the international exposure could further enhance their operations and market reach.
