Narayana One Health, a division of Narayana Health Group, has chosen DDB Mudra Group for its creative and experiential marketing needs. This decision came after a competitive multi-agency pitch. The Bengaluru office of DDB Mudra will manage the account.
Objectives and Goals
The main goal of this partnership is to create a unique brand identity that meets the changing needs of healthcare consumers. The focus will be on making Narayana One Health’s services more accessible and easier to understand for everyone.
Integrated Healthcare Offering
Narayana One Health is starting its journey in Bangalore. They aim to offer a complete healthcare solution that includes comprehensive care, personalized care plans, and health insurance. Customers will have access to care through a vast network of clinics across India and digital tools.
Use of Advanced Technology
To provide personalized experiences, Narayana One Health will use advanced data science, artificial intelligence (AI), and machine learning (ML) tools. These technologies will help customers achieve and maintain good health.
Leadership Insights
Ravi Vishwanath, CEO of Narayana One Health, expressed his excitement about the partnership. He said, “We are on a mission to make healthcare simple, integrated, personalized, and friendly. This strategy is new to India, and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”
DDB Mudra’s Perspective
Menaka Menon, President and Managing Partner – Growth and Strategy at DDB Mudra, commented on the partnership. She said, “Narayana One Health is here to make a difference in the way healthcare is organized in India. With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the barriers to proactive health, we’re excited about partnering with the team and changing how Indians interact with healthcare.”
