As the Olympic Games Paris 2024 approach, Visa has launched its new campaign, 'Small Steps, Olympic Dreams,' featuring Olympic champions Neeraj Chopra and PV Sindhu. This campaign marks the first collaboration with both Team Visa Athletes and highlights the importance of daily small steps in achieving significant ambitions.
Campaign Details
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Campaign Theme:
- The campaign emphasizes that even the most remarkable achievements begin with small steps and a big dream.
- A 1-minute film follows Chopra and Sindhu as they prepare, compete, and triumph, showcasing Visa as their partner throughout their journey.
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Visuals and Message:
- The ad film spotlights that the journey of champions like Chopra and Sindhu started with a single step and a dream.
- Sujatha V. Kumar, Head of Marketing, India and South Asia, Visa, stated, “The ‘Small steps, Olympic dreams’ campaign beautifully illustrates the efforts that helped Chopra and Sindhu realize their Olympic dreams. We encourage Indians to invest in themselves, with Visa as a secure partner by their side.”
Statements from Athletes
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Neeraj Chopra:
- “I'm excited for the Paris Olympics, my second appearance at the Games, a dream since childhood. The ‘Small steps, Olympic dreams’ campaign showcases the power of dreaming big, and I hope it inspires young athletes to work hard towards their goals.”
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PV Sindhu:
- “Having been part of Team Visa for several years, I’ve seen how Visa transforms lives through small steps. As I prepare for the Olympic Games Paris 2024, I am thrilled to be part of this campaign that resonates with me and many others. Small steps towards a larger goal truly make a difference.”
Creative Concept and Execution
- Leo Burnett India:
- The campaign was conceptualized by Leo Burnett India as a tribute to the determination and resilience of athletes.
- Sachin Kamble, Chief Creative Officer, Leo Burnett India, said, “By highlighting Neeraj Chopra and PV Sindhu’s journeys, we aimed to show that each small step can lead to remarkable achievements. This aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently.”
Campaign Launch and Media Presence
- Ad Film Distribution:
- The ad film will be showcased on mass media platforms including Television, YouTube, social media, and OTT platforms.
- The campaign will be launched in 20 cities across India for a month via Television.
Conclusion
Visa's 'Small Steps, Olympic Dreams' campaign ahead of the Paris 2024 Olympics underscores the significance of incremental progress in achieving great ambitions. With Olympic champions Neeraj Chopra and PV Sindhu as ambassadors, the campaign aims to inspire and empower individuals to pursue their dreams with Visa as their reliable partner.
