Prime Video has taken April Fool’s Day to a whole new level with the introduction of 'Jaggu Dada Mode', a hilarious feature that lets users experience their favorite shows and movies dubbed in the iconic slang of Jackie Shroff, affectionately known as Jaggu Dada.
In a playful hoax crafted by Bare Bones Collective, B-Town’s beloved Bhidu, Jackie Shroff himself, showcased how fan-favorite shows like Pataal Lok and The Family Man can be transformed with his trademark slang, giving cult dialogues a 'Bhidu-fied' twist.
The campaign not only adds a touch of fun to April Fool’s Day but also reflects Prime Video's commitment to being the go-to entertainment destination for Indian audiences. With Jaggu Dada Mode, the platform aims to crank up the fun quotient and provide a memorable viewing experience for users.
Jackie Shroff himself expressed his enthusiasm for the campaign, emphasizing the importance of laughter and fun in life. The campaign received praise for its creativity and humor, with audiences appreciating the opportunity to enjoy their favorite content with a playful twist.
Written and conceptualized by a talented team including Anuya Jakatdar, Girish Narayandass, Manaswi Mohata, Rahul Nair, and Astle Fernandes, the campaign has garnered attention on Prime Video's YouTube and Instagram platforms, eliciting smiles and laughter from viewers.
As Jackie Shroff aptly puts it, "Sab bhidu log ko mast rehna chahiye" - and with Jaggu Dada Mode, Prime Video is certainly delivering on that promise. It's a campaign that's not to be missed, bringing joy and entertainment to audiences in the true spirit of April Fool’s Day.
