Royal Challenge Packaged Drinking Water has renewed its partnership with the Royal Challengers Bangalore (RCB) for the upcoming IPL 2024 season. This collaboration follows their successful stint with the women's team, underscoring a long-term commitment to both the men’s and women's cricket teams.
Inspiring Boldness in IPL 2024
This year, Royal Challenge aims to infuse the cricket season with enthusiasm and a bold spirit, aligning with their #ChooseBold campaign. The brand encourages players and fans alike to embrace boldness, mirroring the vibrant festivity of the cricket season.
Leaders Share Their Enthusiasm
Varun Koorichh, VP and Marketing Head at Diageo India, expressed excitement about the partnership, highlighting cricket's unifying power and the brand’s commitment to bolstering the team's bold spirit. Rajesh Menon, VP and Head of RCB, also echoed this sentiment, celebrating the brand's alignment with RCB's ethos of embracing challenges and celebrating boldness.
With Royal Challenge supporting them, RCB is set to enter the 2024 IPL season with renewed vigour and a commitment to perform boldly, promising an exciting and inspiring season for fans and players alike.
