SMAAASH, part of Fun Gateway Arena Private Limited, has rebranded itself as ‘Zoreko - Original Gamers’. This change aims to meet the needs and preferences of hard-core gamers.
New Brand Identity
Zoreko - Original Gamers is redefining its presence in the gaming world. By including ‘Original Gamers’ in its name, Zoreko shows its commitment to hardcore gamers. This helps attract serious gamers and highlights the brand's gaming legacy. Zoreko aims to stand out as a specialized gaming arena and a one-stop spot for gaming and food and beverages, different from general family entertainment centers.
Statements from Executives
Avanish Agarwal, consulting CMO of Zoreko, said, “This rebranding aligns the brand more closely with its target audience. The name Zoreko - Original Gamers, reflects our dedication to providing an authentic and immersive gaming experience. We believe every gamer should access a world-class gaming experience.”
Expansion Plans
Zoreko will open its flagship outlet at Elan in the first week of June, with additional centers in Mohali and Patiala later this year. This expansion meets the high demand for specialized gaming centers. Zoreko is investing in new technologies to provide immersive experiences, including virtual reality and arcade facilities. This aims to make Zoreko a top destination for gaming enthusiasts.
Future Plans
Zoreko plans to lead in the growing VR and AR sector in India, a $3 billion industry. They will host e-sports tournaments and collaborate with game developers for exclusive experiences and early access to new games. Zoreko will also offer gaming merchandise and build an online community for gamers, fostering engagement and loyalty.
Zoreko - Original Gamers is committed to continuous innovation, adapting to new trends and technologies, and meeting the needs of experienced gamers. This ensures the company stays at the top of its game and in the minds of its customers.
