Srishti Media Canada expansion extends multicultural marketing reach

Global brands seeking to connect with multicultural audiences are increasingly looking beyond one size fits all media plans. For Srishti Media, that shift has opened the door to its next growth chapter in North America. With the Srishti Media Canada expansion, the agency is extending its integrated marketing and media services to a new market while leaning on its experience across India and the Asia Pacific region.

The move takes Srishti Media into Canada with a clear mandate to help brands reach diverse communities through culturally aware strategy, data informed media solutions and community led storytelling. The new office will offer the agency full suite of services, positioning it as a partner for businesses that want depth rather than surface level localisation.

What does the Srishti Media Canada expansion offer brands

Srishti Media enters Canada with a broad set of capabilities already in place. The agency works across multicultural marketing, brand strategy, technology led media planning, digital, out of home, digital out of home, programmatic activation, influencer collaborations, retail activation and content driven marketing.

Its experience with brands across India and the wider Asia Pacific region has been built around the insight that audiences carry multiple identities at once. In multicultural markets such as Canada, that understanding becomes especially important for campaigns that must balance global positioning with local nuance.

For brands, the Canadian presence means access to teams that can

• Map community clusters and cultural touchpoints

• Design media mixes that combine mainstream channels with niche environments

• Use technology to connect creative storytelling with measurable outcomes

The expansion is also intended to support companies that specifically want to speak to South Asian and other multicultural audiences through more considered narratives.

How does Srishti plan to use multicultural insight in Canada

Founder and chief executive officer Mandeep Malhotra describes the North American market as an opportunity to apply the agency integrated approach and multicultural understanding to a new landscape. He points out that while platforms may differ from one geography to another, the core demand for culturally relevant storytelling stays the same.

That translates into a focus on community led initiatives and strategic partnerships, not just media buys. Srishti Media intends to help brands build narratives that grow over time within communities, rather than relying on one off campaigns. Technology led media solutions and programmatic tools will sit alongside on ground activation to make sure that insight and execution stay connected.

What should brands know about working with Srishti Media in Canada

The agency sees its role as going beyond campaign execution. For marketers entering or expanding in Canada, Srishti Media aims to be a guide on

• Where multicultural audiences actually spend time, both online and offline

• How language, visual cues and media choices signal respect and understanding

• Which partnerships and community touchpoints can add credibility

By linking brand strategy with these cultural layers, Srishti Media wants to help clients avoid generic, translation driven approaches that do not resonate.

Leadership and on ground presence

Malhotra brings more than twenty five years of experience in business strategy, media planning and client management to this phase of growth. He is currently based between Mumbai and Vancouver, overseeing Canadian operations and serving as the bridge between existing Asian markets and the new North American focus.

The agency is also looking to appoint a business head for North America, a role that will lead regional growth, anchor local relationships and build teams that understand both Canadian market dynamics and the expectations of global clients.

The structure reflects a belief that successful expansion requires senior leadership on the ground, not just remote coordination. It also signals long term intent rather than a test launch.

By combining multicultural expertise, integrated media capabilities and leadership physically present across Mumbai and Vancouver, the Srishti Media Canada expansion positions the agency to help brands engage South Asian and broader multicultural audiences through community informed, technology enabled storytelling that is tailored to the Canadian market.

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