Dubai Corporation for Tourism and Commerce Marketing has launched its latest campaign titled Dubai, Ready For a Surprise, featuring Indian icons Virat Kohli and Anushka Sharma. This marks the duo’s first destinationfocused collaboration and brings to life their personal connection with the city.
The campaign film follows Virat and Anushka as they explore Dubai in a series of heartfelt, surprising moments curated around Anushka’s tastes and preferences. From admiring the skyline at AURA SKYPOOL to soaring over the sea with parasailing adventures, the narrative showcases a blend of romance, culture, thrill, and lifestyle.
Unlike typical travel promotions, this campaign positions Dubai as an everevolving destination that continues to delight even repeat visitors. The film captures the city’s essence through food, spontaneous cultural experiences, music, and stunning landscapes, ending with a twist that hints there’s always more to discover.
Virat Kohli shared, “Dubai has always felt right for Anushka and me. Everything about the city connects with us. Even something as personal as chole bhature tastes perfect here. What stands out is how familiar the city feels while always offering something new.”
Anushka Sharma added, “Every trip to Dubai feels refreshing. Whether it is a work visit or a getaway, the city continues to surprise with its comfort, warmth, and energy. This campaign helped us discover new sides of Dubai, and we are excited for others to do the same.”
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, noted that the partnership with Virat and Anushka is aligned with the city’s mission to build deeper cultural bridges with India. He emphasized that showcasing the diversity and personal resonance of Dubai is key to attracting both firsttime and returning travellers.
This 360degree campaign will be visible across digital platforms, social media, and offline activations across key markets. It aims to tap into emotional storytelling while reinforcing Dubai’s position as a destination that caters to every traveller’s mood and moment.
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