Policybazaar has just launched a campaign that is equal parts clever and hilarious with Kapil Sharma leading the way. In their latest ad series the insurance platform uses a funny yet insightful analogy that makes one thing clear If you are not comparing car insurance before buying you are not a Zebra you are a Gadha.
The campaign features two ad films filled with Kapil’s signature wit. In the first he spots a Zebra at a car showroom and jokes that it is not what it seems. The twist follows quickly Kapil reveals that skipping insurance comparisons on Policybazaar is a costly mistake. Anyone doing that is not being smart they are just being a Gadha.
The second film drives home the same point with another Zebra who fails to check insurance options and ends up overpaying. Kapil’s delivery is lighthearted but the core message is serious smart buyers always compare
According to Samir Sethi Head of Brand Marketing at Policybazaar the goal was to deliver a simple truth in a way that sticks. Whether your car is brand new or not comparing your options could save you a lot of money. The humor may be easygoing but the financial lesson is not to be missed.
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The creative idea came from the team at MagicCircle who imagined how Kapil would express the problem in his signature style. The result was the quirky Zebra versus Gadha concept backed by strong visuals and punchlines that make the ads hard to forget.
Policybazaar has built a reputation for simplifying insurance and this campaign adds another layer to that effort. Instead of confusing jargon or heavy messaging they use laughter and clarity to nudge people toward better decisions.
The next time you are about to buy car insurance remember what Kapil said You are either comparing or you are paying more than you should.
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