Investor backing boosts growth plans after Definedge Securities angel funding

Definedge Securities Broking, a Pune based fintech and brokerage player, has raised fresh capital from a group of seasoned industry leaders and angel investors. The Definedge Securities angel funding round is undisclosed in size but is positioned as a strategic partnership that will support the company next phase of expansion.

The round is led by prominent names including Hemant Luthra, Ajay Srivastava, D Prasad, Nitin Agarwal and Madhusudan N Sarda, among others. Investors describe the firm as a product first and education focused platform that brings together advanced tools, learning content and community engagement for traders and investors.

Definedge plans to use the capital to accelerate product innovation, scale its education and community ecosystem and drive user growth. The company also intends to strengthen infrastructure, compliance and user experience so that the platform remains robust, transparent and equipped to handle larger volumes.

Founded in 2011 by Prashant Shah and Rajesh Badiye, the company started as a research led investor education initiative before moving into full service broking. Its offerings combine trading analytics and brokerage services built in house, with an emphasis on accessible education that helps retail traders understand markets and tools.

The firm is best known for its flagship options analytics platform Opstra and its annual trading and investing conference. Over time, it has developed a suite of tools that cover technical and fundamental analysis, options strategies, mutual funds, momentum investing and algorithmic trading.

With the new funding, Definedge aims to launch an algorithmic platform and further strengthen offerings such as Opstra, Momentify and Zone App through deeper insights and higher levels of automation. The company plans to scale live events and learning programs, using its combined product and education model to support traders and investors at different stages of their journey.

Co founder and chief executive Prashant Shah said the firm did not begin life with a brokerage license, but instead focused on building trust, knowledge and community. He described the mission as one of democratising access to professional grade trading tools and education for Indian market participants and highlighted the platform transparent ecosystem that links learning, analysis and automation.

Investors in the round praised the clarity of purpose and execution strength of the founding team, pointing to the evolution of the retail trading segment in India and the demand for institutional quality tools at scale. Several noted that the combination of domain expertise, community trust and a product driven mindset makes the company a differentiated player in Indian fintech.

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