S8UL Esports has just taken a giant leap forward with iQOO stepping in as the official title sponsor for its highly anticipated Esports World Cup 2025 campaign. As the tournament kicks off in Riyadh, this collaboration signals not just a brand partnership, but a loud and clear message that India’s esports scene is going global with serious backing.
The partnership between iQOO and S8UL is rooted in more than just sponsorship. It reflects years of shared growth and ambition. Their journey together began when iQOO first supported S8UL’s BGMI roster, and now it has evolved into something much bigger. With iQOO’s name now taking top billing across S8UL’s official team jerseys, on ground activations, fan experiences, and digital content, the campaign feels larger than life and built for both performance and visibility.
Throughout the Esports World Cup, fans will see S8UL and iQOO in sync. The S8UL Gaming House is being transformed into a fan hub where weekly watch parties will bring the action closer to the community. This is more than just a viewing experience. It is a full on celebration of how far Indian esports has come. The partnership is designed to be immersive, emotional, and memorable for fans watching both from home and within the walls of S8UL’s gaming headquarters.
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What makes this even more monumental is that S8UL has officially qualified for the grand finals in Apex Legends and EAFC 25. This makes it the first Indian esports organisation to step onto the global stage at the Esports World Cup with representation across console and mobile titles. Meanwhile, Chess prodigies Nihal Sarin and Aravindh Chithambaram will compete in the Last Chance Qualifier and EAFC player Aaron Rivera is fighting for one of the remaining slots at the Play Ins.
With the Esports World Cup featuring a seventy million dollar prize pool and hosting elite global talent, India’s presence is no longer limited to participation. It is about dominance and recognition. iQOO’s involvement adds another layer of belief and muscle to this campaign. A performance first smartphone brand aligning with a high performing esports team shows the convergence of innovation, speed, and competitive fire.
For iQOO, this is not just about brand visibility. It is about connecting deeply with the gaming community, supporting rising talent, and becoming part of India’s cultural shift towards gaming excellence. The brand has made it clear that it is here to support Indian players as they rise to challenge the best in the world.
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As both iQOO and S8UL look to redefine how India is viewed on the global gaming map, this partnership is just the beginning. It is a story of synergy, belief, and shared hunger for victory.
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