CNN International Commercial (CNNIC) and WBD Sports Europe have teamed up to create WBD Connect, a powerful new digital advertising platform. This service allows international brands to reach an extensive audience, providing them with dynamic advertising opportunities across a variety of digital channels.
Capabilities of WBD Connect
WBD Connect allows brands to display advertisements to over 350 million users globally every month. These ads can be shown in various formats, including video and dynamic displays, on platforms such as mobile devices, websites, apps, desktops, and connected TVs. The service offers a centralized buying point, making it easier for brands to manage their advertising campaigns.
Partnering with Magnite
To enhance the efficiency of advertising campaigns, WBD Connect has partnered with Magnite, an independent advertising company. Magnite will use its technology to streamline the delivery of campaigns, ensuring that advertisements are targeted and effective, maximizing the return on investment for brands.
Social Media Integration
For the first time, WBD Sports fans can also be targeted via social media through WBD Launchpad, CNNIC’s internal social media agency. This integration allows brands to reach engaged audiences on platforms such as Facebook, Instagram, Snapchat, and TikTok through sponsored content.
Strategic Impact
Rob Bradley of CNN and Mike Rich of Warner Bros. Discovery highlight that WBD Connect combines CNN and WBD Sports' digital resources to offer unparalleled access to global audiences. This new service promises to revolutionize how brands connect with consumers, particularly around major events like the Olympics and the NBA championship.
The Technological Edge
Rebecca Ackers from Magnite comments on the importance of programmatic advertising and the role of Magnite's technology in supporting WBD Connect. The collaboration aims to provide seamless access to premium advertising spaces, enhancing the efficiency and reach of digital campaigns.
WBD Connect exemplifies how modern technology can be harnessed to deliver comprehensive advertising solutions that meet the needs of today's global brands.
