As more senior citizens embrace the digital world for connection, convenience, and communication, they are also increasingly becoming targets for online scams. In response to this growing concern, Truecaller has partnered with Khyaal, a digital platform tailored for senior citizens, to launch a focused initiative that aims to protect older users from phone scams and cyber fraud.
This collaboration blends Khyaal’s strong relationship with India’s senior community and Truecaller’s powerful caller identification and spam protection tools. The goal is to make digital experiences safer and more secure for people above the age of 50, who are often the most vulnerable to fraudulent schemes.
As part of this partnership, all Khyaal members will now have access to an exclusive 50 percent discount on Truecaller Premium. This means advanced features like enhanced spam blocking, caller identification, and extra safety controls are more accessible than ever. These tools serve as the first line of defense, helping seniors stay informed about who is calling and avoiding potentially dangerous interactions.
But this initiative goes beyond just providing a tech upgrade. Truecaller and Khyaal will also work together to co-create educational programs that help seniors recognise scams before they happen. These include engaging sessions like “New Scam Highlights,” interactive “Spot the Scam” workshops, and contests designed to sharpen their scam-detection skills. Khyaal users will also hear real-life stories from fellow seniors who successfully avoided scams, giving the program a personal and relatable edge.
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The learning experiences will not be limited to online platforms. Khyaal’s popular “50Above50” on-ground event series will feature awareness booths, hands-on training, and live sessions, making sure that digital safety becomes part of everyday conversation among the senior community.
The emotional and financial impact of scams on older individuals can be deeply damaging. Many victims not only lose their savings but also their confidence in using digital tools. Truecaller CEO Rishit Jhunjhunwala highlighted how this partnership addresses a pressing need, stating that seniors must be equipped with the right knowledge and tools to navigate today’s digital environment safely.
Echoing this sentiment, Khyaal’s founder and CEO Hemanshu Jain stressed the urgent need for awareness. With scammers becoming more sophisticated, the trust of older users is often exploited. By empowering seniors through both education and technology, this partnership aims to help them retain their independence without fear.
Together, Khyaal and Truecaller are setting a new benchmark in purpose-driven collaboration. It is not just about installing an app or running a session. It is about creating a culture of care, protection, and empowerment for a generation that deserves to enjoy the digital age with peace of mind.
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