JioCinema and Snapchat have teamed up to bring a new augmented reality (AR) feature to Indian Premier League (IPL) fans. This feature, available through a special AR lens on Snapchat, transforms how fans interact with live cricket matches.
How It Works
When you use this AR lens during IPL matches, you can see live scores and animated reactions right in the sky. Thanks to Sky Segmentation technology, this lens overlays digital content onto your real-world view seamlessly. Just point your Snapchat camera at the sky, and you'll see IPL team mascots react to the game in real-time.
source: times of india
Live Updates and Interactive Features
One of the coolest aspects of this AR lens is its ability to update cricket scores live. This means you can stay in the loop with how the match is progressing, even if you're not near a TV. It’s not just scores; the lens also shows vibrant animations like fireworks when a player hits a boundary, adding to the excitement.
Enhanced Fan Experience
This AR lens isn't just a fun new way to watch cricket; it's part of a broader effort to make viewing sports more interactive and enjoyable. By merging Snap's advanced AR capabilities with live sports action, fans get a more engaging and immersive experience.
The Future of Sports Viewing
This innovative use of AR technology by JioCinema and Snap represents a significant shift in how sports can be experienced by fans. It demonstrates the potential of digital technology to bring fans closer to the action, offering a glimpse into the future of sports entertainment.
