The partnership between Cpics and ZEE5 Global marks an exciting development in the realm of streaming platforms, particularly for South Asians living in the US.
Cpics, with its focus on curating content from independent South Asian creators, brings a diverse array of movies, web series, short films, and world cinema to its content catalogue.
What's commendable is that nearly half of Cpics' content is available in English, aiming to cater to an international audience, as well.
ZEE5 Global, known for its rich collection of South Asian content, welcomes Cpics as its seventh US add-on partner.
Archana Anand, the Chief Business Officer of ZEE5 Global, talked about how Cpics can play a role with its content library and with internationally produced South Asian content and world cinema, thus appealing to a wider audience base.
This partnership further solidifies ZEE5 Global's position as a premier destination for South Asian content in the US market.
Kavi Raz, the founder and CEO of Cpics, expressed his enthusiasm about the collaboration.
Explaining how Cpics' commitment to broadcast original South Asian-themed content created by regional talents, he hailed the move.
With the tagline "Telling your stories," Cpics aims to offer a range of original programming, including films, series, documentaries, reality shows, comedies, and dramas.
The partnership with ZEE5 Global presents an exciting opportunity for audiences to access a diverse range of content from both platforms.
This collaboration between Cpics and ZEE5 Global reflects the growing demand for diverse and culturally rich content, particularly among South Asians living across the US.
It highlights the importance of partnerships in showing diversity on screen, especially for South Asians, who are often grossly under-represented on screen.