Creator economy push grows as Revenant Esports Vanshaj Singh partnership goes exclusive

Revenant Esports has moved to strengthen its creator portfolio by signing an exclusive agreement with one of the country most watched in real life streamers. Under the new Revenant Esports Vanshaj Singh partnership, the organisation will manage all brand deals and collaborations for the creator, consolidating communication, negotiation and execution under a single umbrella.

The arrangement gives Revenant sole responsibility for handling Vanshaj commercial engagements with brands, from first contact to final delivery. The creator has quickly built a significant presence across platforms by combining high energy delivery with spontaneous humour and an ability to hold attention during live streams.

According to the announcement, Vanshaj averages more than 2 million views per reel and reaches over 200 million people each month across his social channels. That scale, combined with a style that feels raw and conversational, has attracted advertisers seeking genuine connection with young audiences.

Vanshaj has worked with a range of lifestyle, technology and youth facing brands, blending product messages into content that remains entertainment first. His livestreams and on ground videos showcase unfiltered snapshots of youth culture, city life and digital fandom, making him a recognisable figure in the current wave of creators. Supporters see him as a youth culture icon whose content reflects the realities and aspirations of his audience rather than presenting a polished, distant image.

For brands, this mix of relatability and experimentation offers a direct route into communities that are often sceptical of traditional advertising. Campaigns built with him have been credited with driving meaningful engagement and strong recall by placing products inside stories rather than standalone promotions.

Rohit Jagasia, founder and chief executive of Revenant Esports, said the team is delighted to partner with Vanshaj and believes his creative and fearless approach fits well with the organisation philosophy. He credited the creator with reshaping how young India experiences live and unscripted digital entertainment in a short period of time and hinted at plans for new initiatives across entertainment, collaborations and live experiences.

Vanshaj said he is excited to work closely with Revenant and sees the tie up as the next growth chapter in his journey. He reiterated his belief that content for young audiences must feel real, unfiltered and engaging, adding that Revenant reach and expertise, combined with his community, can raise the bar for esports related collaborations.

The announcement frames Vanshaj as part of a new generation of creators who thrive on real time interaction and have helped redefine Indian esports and live content. His rapid rise, powered by social experiments and viral collaborations, including a widely discussed video with a celebrity influencer, is presented as evidence of the growing power of in real life streaming. For Revenant, the exclusive tie up strengthens its position in the wider creator economy and signals a focus on personalities who can bridge gaming, lifestyle and mainstream entertainment.

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