FCB India’s innovative campaign ‘Lucky Yatra’ for Indian Railways has earned a place on the prestigious Titanium Lions shortlist at the Cannes Lions International Festival of Creativity 2025. This marks a significant recognition for Indian advertising on a global stage, celebrating bold work that pushes the boundaries of creativity and impact.
The Titanium Lions category honors campaigns that break new ground and challenge the conventions of the industry. FCB India’s entry stands out as the sole Indian campaign to make it to the shortlist in this elite category.
However, India did not find a place on the Innovation Lions shortlist this year. These awards typically spotlight cutting edge technological ideas and platform driven work, but no Indian submission made the cut in 2025.
The Cannes Lions Festival, known as the world’s biggest celebration of creativity in marketing and communications, will announce winners across all categories from June 16 to June 20 in Cannes, France. Additional shortlists for other categories will be revealed between June 14 and June 18.
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