Gambhir and Ashwin Bring Fun To Everyday Commutes In Uber’s New Campaign

Cricketers Step Off The Pitch Into Uber Rides

Gautam Gambhir and Ravichandran Ashwin, both known for their no-nonsense attitude on the cricket field, are showing a completely different side in Uber’s new campaign. Instead of intense stares and competitive energy, the duo is seen smiling, laughing, and enjoying their city rides—whether it is a bike weaving through traffic, an auto zipping past, or a comfortable car ride across town.

Gambhir and Ashwin Bring Fun To Everyday Commutes In Uber’s New Campaign

The campaign flips the stress of commuting on its head, turning frustrating moments like waiting for an auto or being stuck in traffic into opportunities for ease and lightness with Uber. It positions the brand as more than just a ride service but as a mood-lifter that makes travel simple and stress-free.

Uber’s Fresh Take On Everyday Travel

Ameya Velankar, Head of Marketing at Uber India South Asia, shared that the goal was to showcase Uber as a brand that doesn’t just solve travel hassles but also brings joy to daily life. By casting Gambhir and Ashwin—two personalities usually perceived as serious—the campaign injects humor and relatability, showing how Uber transforms the mundane act of commuting into a smoother, more positive experience.

The films are part of a multi-platform rollout, reaching audiences through television, digital campaigns, social media content, and outdoor branding. To ensure wide resonance, Uber has also localized the campaign into several regional languages, tapping into the diverse commuter base across India.

Rides For Every Need And Mood

Uber’s wide range of ride options is at the heart of the campaign. From quick and affordable bike rides to beat traffic, to autos for short trips, to comfortable car journeys for longer commutes, and even buses and mass transit solutions, Uber is positioning itself as the go-to travel partner for every kind of commuter.

A Campaign That Connects With The Everyday

By blending the unexpected charm of cricket legends with the relatable struggles of daily commutes, Uber’s campaign builds a strong emotional connection with its audience. It highlights not just affordability and convenience but also the power of small joyful moments in making everyday life better.

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