Malabar Gold and Diamonds unveils fifteenth Brides of India campaign

Malabar Gold and Diamonds has launched the fifteenth edition of its flagship Brides of India campaign, reaffirming its ambition to be a leading bridal jewellery destination. The latest chapter brings together twenty two brides and ten celebrities including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh.

Directed by Abhishek Varman with music by Shubhajit Mukherjee, the brand film travels across regions to showcase wedding rituals and the jewellery that anchors them. The narrative focuses on how craftsmanship, culture and personal expression intersect in bridal looks.

Chairman M P Ahammed said the fifteenth edition marks a milestone for the brand bridal portfolio and underlines its focus on transparency and quality. The campaign is positioned as both a celebration of Indian wedding traditions and a showcase of Malabar design depth across metals and stones.

The latest Brides of India campaign highlights styles such as Rajasthani polki, temple inspired gold work from Tamil Nadu, kasavu influenced designs from Kerala and classic motifs from Bengal. The brand notes that while each collection draws from a specific cultural context, brides are increasingly mixing and matching across regions, leading to more cross cultural styling.

The featured pieces span Malabar Divine Collection, Precia Collection and Diamond Collection, covering heritage inspired gold sets, gemstone led designs and contemporary diamond jewellery. The campaign reinforces the idea that the brand can dress the bride from engagement through reception across multiple occasions and dress codes.

Celebrity perspectives woven into the campaign emphasise heritage, individuality and ceremony as central to bridal identity. The messaging positions Malabar Gold and Diamonds as a house that respects tradition while offering enough variety for modern interpretations, including lighter pieces suited to intimate functions and post wedding wear.

With this fifteenth edition, Malabar continues to invest in Brides of India as a long running property that builds recall, emotional connect and product discovery ahead of every wedding season.

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