Mondelēz partners with Lotus Bakeries to launch and locally manufacture Biscoff in India

Mondelēz International has announced the India launch of Biscoff®, in partnership with Lotus Bakeries — marking a major expansion of its premium cookie portfolio and the cookie brand’s first-ever local manufacturing outside its home markets.

The collaboration positions Biscoff as a mass-premium offering tailored to India’s growing appetite for global snacking icons. With Mondelēz overseeing local production, marketing, and distribution, the brand gains the scale, reach, and operational muscle needed to succeed in a country where taste, accessibility, and availability determine category leadership.

Dirk Van De Put, chairman and CEO of Mondelēz International, called the partnership “a union of two iconic global brands with a clear vision.” The goal, he said, is to offer Indian consumers an unforgettable caramelized cookie experience while strengthening Mondelēz’s role in the premium cookie segment.

Lotus Bakeries CEO Jan Boone highlighted India’s strategic importance. “Our ambition is to make Biscoff the world’s number three cookie. India is essential to that vision,” he said. Boone emphasised the shared heritage and values between the two companies, noting that Mondelēz’s deep distribution network and market knowledge make it the ideal partner for scaling Biscoff.

Samir Jain, President–India, Mondelēz International, added that Biscoff will be manufactured in India across multiple pack sizes starting at ₹10, enabling both mass sampling and premium adoption. The rollout will span retail shelves, e-commerce platforms, QSR collaborations, cafés, airlines, and hotel chains — positioning Biscoff as a versatile cookie across both in-home and out-of-home moments.

The partnership also opens new culinary avenues. Mondelēz is collaborating with QSRs to introduce Biscoff-inspired desserts, tapping into India’s booming dessert culture while expanding the cookie’s relevance across beverages, bakery, and snacking occasions.

With the addition of Biscoff, Mondelēz strengthens its portfolio alongside Oreo, solidifying its ambition to lead India’s snacking landscape through premiumisation, category expansion, and indulgence-led innovation.

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