Nykaa and Snapchat Join Hands to Launch the Snap Star Beauty Incubator Program

Nykaa has taken another major step toward shaping India’s creator economy by teaming up with Snapchat for the launch of the Snap Star Beauty Incubator Program, a one-of-a-kind initiative designed to empower the next generation of beauty influencers. The program will focus on nurturing Gen Z creators, helping them redefine beauty with creativity, authenticity, and digital storytelling.

A New Era of Beauty Storytelling

The collaboration comes at a time when beauty influence is shifting from traditional celebrity endorsements to community-driven creators. According to the Nykaa X Redseer Beauty Trends Report 2025, Gen Z consumers are driving this change, favoring ingredient-based transparency, relatable creators, and content-first discovery over conventional advertising.

Through the incubator, selected creators from across India will gain exclusive mentorship, creative guidance, and access to professional beauty tools and insights. Nykaa will provide its industry expertise, while Snapchat will bring in its signature creative technology and creator ecosystem to help these young voices find their digital identity.

Snapchat’s Creative Edge Meets Nykaa’s Beauty Expertise

The program also taps into Snapchat’s global creator infrastructure. Participants will benefit from Snap Schools, hands-on learning sessions, and personalized mentorship from Snapchat’s in-house creator teams. Top performers from the cohort will have the chance to become official Snap Stars, gaining access to brand collaborations, cultural campaigns, and major events.

Saket Jha Saurabh, Director and Head of Content and AR Partnerships at Snap Inc., emphasized the impact of Gen Z on India’s beauty and personal care industry, which is currently valued at over ₹1 lakh crore. “Gen Z drives nearly 44 percent of the market. Their influence goes beyond consumption — they’re redefining how beauty is seen and experienced online. With Nykaa, we’re handing over the mic to these creators who will lead the next beauty conversation,” he said.

Nykaa’s Vision for Inclusive Creator Growth

For Nykaa, this campaign marks another milestone in its mission to build inclusive platforms for creative expression. From organizing Nykaaland, India’s first beauty festival, to launching campus-led partnerships like Nykaa x Yuvaa, the brand continues to invest in nurturing emerging voices.

A Nykaa spokesperson highlighted, “This program isn’t just a campaign. It’s a launchpad for India’s next generation of beauty storytellers. Gen Z is bold, experimental, and deeply expressive. Together with Snapchat, we’re giving them a stage to create, inspire, and influence beauty conversations in their own unique way.”

Building India’s Gen Z Beauty Revolution

The Snap Star Beauty Incubator Program is more than a collaboration — it’s a cultural moment. By combining Nykaa’s expertise in beauty innovation and Snapchat’s strength in immersive, creator-led engagement, the initiative aims to create a self-sustaining community of beauty creators who define trends rather than follow them.

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