Parle G Highlights Small Acts Of Kindness In Heartwarming Chhath Puja Campaign

A Story Rooted In Emotion

The ad follows a young boy who notices his pregnant aunt’s disappointment at not being able to perform the Chhath Puja rituals for the first time due to her health. Understanding her feelings, he lovingly recreates a small version of the festival ghat at home using mud, flowers, sugarcane, and water. What begins as a child’s simple act of love turns into a powerful moment of family bonding — celebrating the true spirit of the festival.

The film captures how small, thoughtful gestures can bring immense joy to loved ones. It showcases Parle G as more than a biscuit — a silent companion to India’s most emotional and intimate family moments.

Parle G’s Timeless Connection With India

Mayank Shah, Vice President of Parle Products, shared that the campaign celebrates how real genius is reflected in compassion and understanding. “Parle G has always been a part of Indian families and festivals, not just as a biscuit, but as a constant companion in moments that matter. This Chhath Puja, our message celebrates empathy and the small acts that create big happiness. ‘G Maane Genius’ is all about cherishing these gestures that make life and relationships beautiful,” he said.

Through this campaign, Parle G reinforces its deep connection with everyday Indian life — where the brand becomes a bridge between generations, emotions, and celebrations. It reminds viewers that true brilliance lies not in grand gestures, but in simple moments that touch the heart.

Celebrating Genius Beyond Intelligence

The Chhath Puja campaign strengthens the long-running “G Maane Genius” platform by redefining the idea of genius itself. Instead of equating it with academic success or intelligence, the film presents it as an expression of empathy, love, and human understanding. The child’s small act becomes symbolic of a deeper message — that caring for others and noticing what matters to them is the highest form of genius.

Parle G continues to resonate across generations because it understands that Indian families value emotion as much as intellect. The brand’s storytelling mirrors real life — simple, relatable, and profoundly human.

A Festival Of Bonds And Brilliance

As one of India’s most celebrated and nostalgic brands, Parle G has long been associated with togetherness. With this new film, the brand once again becomes a part of festive conversations, reinforcing that every celebration — whether in villages or cities — has a place for the beloved yellow biscuit that unites us all.

Through emotional storytelling and timeless simplicity, Parle G continues to remind us that the sweetest festivals are not about rituals, but about relationships and the kindness that sustains them.

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