Rapido Launches Festive Campaigns to Help Commuters Beat Traffic During Durga Puja and Navaratri

Bringing Festive Spirit to Commuting

As India steps into the grand festive season, traffic congestion becomes one of the biggest challenges for those trying to attend pandal visits, garba nights, family gatherings, or cultural events. Rapido has stepped in to solve this problem with two new advertising campaigns that blend convenience with festive cheer. With #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri, the brand is ensuring that commuters can celebrate traditions without worrying about being stuck on the road.

Campaigns Tailored for Each Festival

The #RapidoSohaay campaign is designed specifically for Durga Puja celebrations. It focuses on helping devotees reach pandals, cultural events, and family gatherings smoothly during the rush. On the other hand, #AeHaloWithRapido speaks directly to Navaratri revelers, making sure they never miss their garba nights. Both campaigns highlight the joy of reaching on time and stress Rapido’s role as a reliable mobility partner during India’s busiest festive season.

Multiple Ride Options for Festive Needs

Rapido is offering a range of options including bike-taxis, autos, and cabs to ensure flexibility for every commuter. Whether someone needs a quick solo ride, a family trip, or a comfortable cab for long distances, Rapido has positioned itself as the go-to solution for festive mobility. To handle the increased demand, the company has also optimised its fleet and routes while reinforcing safety measures such as real-time tracking and transparent fares.

The Brand’s Festive Philosophy

Commenting on the campaign, Pawandip Singh explained that festivals are about joy, togetherness, and tradition, where every minute matters. He added that Rapido wants to make every trip part of the celebration by ensuring customers arrive on time without compromising on comfort or safety. The campaigns are not just about mobility but about turning each ride into a small but meaningful contribution to the festive spirit.

Continuing a Trend of Festival-Led Campaigns

This festive push follows Rapido’s earlier initiative in August when it launched the #RideLavkarMumbaikar campaign during Ganesh Chaturthi in Mumbai. With each festival, the brand is strengthening its identity as more than just a ride-hailing service—it is positioning itself as a partner that understands the cultural pulse of India and plays an active role in enabling celebrations.

A Festive Journey Without Delays

By blending functional solutions with festive storytelling, Rapido is ensuring that celebrations remain stress-free and full of joy. Whether it is Durga Puja’s grandeur in Kolkata or Navaratri’s energetic garba nights in Gujarat, Rapido promises to get people there on time so that the spirit of the season is never missed.

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