Sometimes the best brand ad is something people can actually book. After testing Motorhomes with Intercity riders in the capital, the experience is rolling into three more cities. The format is simple. Custom caravan-style vehicles with driver, curated itineraries, creature comforts and a booking flow that lives inside the familiar app. The timing is tight with the long-weekend season, which means FOMO does half the media work.

As a campaign, this checks all the boxes. It reframes an existing product as a lifestyle upgrade, it creates a distinctive icon in the app that earns screenshots and it gives creators a prop that is inherently shareable. Expansion from NCR to Mumbai, Bengaluru and Pune turns proof into momentum and makes the pitch to city dwellers who want to leave town without the pain of logistics.

The marketing mechanics should lean into scarcity and clarity. Announce limited windows for each city. Publish sample itineraries that cover three budgets and two durations. Spell out what is included so customer support does not drown in questions about bedding, power and parking. Then hand the keys to local travel creators for first-ride films that look like vacation trailers with a booking button at the end.

ADVERTISEMENT

What it does for the Intercity masterbrand is bigger than one seasonal stunt. It tells high-value customers that the platform can handle comfort-first, not only price-first. It creates new reasons to open the app beyond airport runs. It also seeds partner ecosystems with campsites, boutique stays and tour operators who see a fresh top-of-funnel.

Pricing strategy should resist the urge to undercut. Premium experiences need premium cues. Anchor at a respectable day rate, show cost splits per head and sprinkle early-bird slots for weekday departures. Most importantly, make the cancellation and damage policies boringly clear. Experiential products die on ambiguity, not price.

Measurement is more than bookings. Track incremental Intercity searches after campaign exposure, cross-sell into standard outstation rides, and creator-driven saves. If Motorhomes create a halo where ordinary intercity feels a bit more desirable, the stunt has paid for itself.

The road ahead looks promising. As long as operations can maintain vehicle quality and drivers trained for long-haul hospitality, this can become a seasonal signature that comes back every festive quarter.

 

Follow Marketing Moves on Instagram and Facebook for launch-day checklists, creator briefs that convert and Intercity KPIs to borrow.