Zomato Turns Its Delivery Bags Into Ad Spaces In Bengaluru

Zomato has kicked off an innovative campaign in collaboration with CARS24 that is set to redefine how brands advertise on the move. The pilot program, currently live across Bengaluru, transforms Zomato’s familiar red delivery bags into branded ad spaces, creating a fleet of mobile billboards that reach every corner of the city.

Thousands of Zomato delivery partners are now carrying bags emblazoned with the CARS24 logo, turning every street, traffic signal, and delivery route into a real-time outdoor ad opportunity. The campaign is designed around one key idea — taking the brand where the city already moves. With this, Zomato is exploring an entirely new revenue stream while helping brands tap into the attention economy of India’s fast-paced urban roads.

Inside The Campaign

According to Prachi Sharma, Content and Creative Lead at CARS24, this collaboration is more than just a branding exercise. It is an experiment in turning everyday objects into impactful ad surfaces. “We wanted to test how much attention and recall can be driven when your brand becomes part of daily life — something people see every few minutes while stuck in traffic or walking down a busy lane,” she explained in her announcement post.

The visual simplicity of the campaign — clean logo placement on the unmistakable Zomato red background — ensures high recall and constant visibility. For CARS24, this is an unconventional but strategic way to embed its message into the rhythm of daily city life, while for Zomato, it is a step toward monetizing one of its most visible assets: its vast, ever-moving delivery network.

Turning Fleets Into Billboards

Zomato is not the only company exploring this frontier. Zypp Electric, India’s leading EV-based delivery and logistics platform, recently rolled out Zypp Ads, a similar initiative that converts EV scooters, helmets, uniforms, and bags into mobile ad spaces. The startup has already generated over ₹50 lakh in ad revenue within just three months, thanks to its ability to offer brands hyperlocal visibility at low cost per view.

This model, often referred to as moving billboard advertising, is quickly gaining traction among marketers looking for scalable, sustainable, and high-frequency ad exposure. The strategy offers immense potential for brands to reach audiences where traditional billboards cannot, while also opening an extra income stream for gig economy workers and fleet operators.

Why It Works

The appeal lies in its efficiency and real-world visibility. Each delivery rider moves through hundreds of micro-markets every day — from office parks and tech corridors to residential zones and food hubs. This results in thousands of impressions per route at a cost far lower than typical outdoor or digital campaigns. For brands, it is a combination of reach, relevance, and repetition.

Moreover, the visual format naturally fits into city life. Unlike static hoardings or cluttered banner ads, mobile branding rides along with consumers’ daily commute, making it both unmissable and relatable. And in the age of sustainability, when fleets like Zypp’s operate on EVs, this new form of advertising also signals eco-conscious intent.

The Road Ahead

For Zomato, the pilot with CARS24 is just the beginning. The company plans to evaluate the campaign’s visibility, brand recall, and revenue metrics before extending it to other major metros like Mumbai, Delhi, and Hyderabad. Future versions of this initiative may also include branding opportunities across uniforms, helmets, or even packaging materials, allowing advertisers to own a larger share of the delivery experience.

What began as an experiment could soon evolve into a new category of hyperlocal media, where city streets, delivery fleets, and digital data merge to create real-time, high-impact marketing.

As Zomato and other players redefine the future of outdoor advertising, India’s roads may soon turn into the next big media platform — one powered by movement, technology, and the city’s endless hustle.

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