Wavemaker MESH, a real-time data intelligence solution, released its 9th Earned Equity report. This report analyzes how the audience's perception of IPL has changed over the years, focusing on digital content consumption and social media trends.
Increased Engagement and Conversations
The report found that IPL 2024 generated more interactions and conversations than previous seasons, with a 10% increase in overall buzz. The two-month tournament featured exciting matches and memorable moments, boosting its popularity.
Buzz Score Highlights
IPL 2024's buzz score reached 533 million, up from 484 million in IPL 2023. This increase was driven by new players who delivered standout performances, creating memorable moments that fans loved.
Rise in Video Content Consumption
Video content related to IPL 2024 saw significant growth, with consumption nearly three times higher than the previous season. This increase shows how much more engaged and interested fans have become.
Top Brands in the Spotlight
Title Partner Tata was the most talked-about brand, followed by Jio Cinema. Dream 11 was the most visible principal sponsor on social media. According to Wavemaker MESH, IPL 2024's earned media equity reached Rs 4,094 crores, with sponsors earning media valued at Rs 905 crores. Jio Cinema and Star Sports had the highest Earned Media Value (EMV), followed by Tata.
Teams and Players Driving Conversations
Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) were the most talked-about teams, with Kolkata Knight Riders, the winning team, ranking third. Young players like Abhishek Sharma and Shivam Dube were standout performers, making it to the 'Disruptive XI' leaderboard. Virat Kohli remained the most popular player of the season, while Ruturaj Gaikwad and Mayank Yadav emerged as new stars.
