Ads We Loved This Week: Campaigns that are Packing a Punch on Social Media

These ads have blended humour and wit, without compromising on the brand's message.

These advertisements caught our attention for being direct with their messaging. But as is the case, humour and sarcasm were employed as effective tools to make these brands strike a chord with the viewers. Check out our favourites and get some laughs while you are at it.

1. Apple's 'Reboot Your Credit Card'

Apple has always been the pioneer of creative campaigns that are both tongue-in-cheek but also drive the message home. Their latest campaign for Apple Card, the brand's card service uses dry humour and funny scenarios to highlight the brand's service. The campaign highlights key features like instantaneous daily transactions and keeping track of payments via Wallet history. Check out the ad-movies below.

2. Fevicol 'Jugalbandi' TVC

Fevicol, the well-known adhesive brand from Pidilite Industries Limited, has launched its latest ad campaign titled '#Jugalbandi.' This campaign, created by Ogilvy India in collaboration with Prasoon Pandey of Corcoise Films, continues Fevicol's tradition of quirky storytelling infused with humor and real-life scenarios. The film humorously depicts the lives of two brothers who, having been stuck together with Fevicol during childhood, continue to achieve milestones together, showcasing the product's tagline, "Aisa Jode, Jodi Judi Rahe!"

3. Lays for World Environment Day

On the occasion of World Environment Day, Lay's campaign highlighted their manufacturing process efficiency. Lay's launched its ‘Drops of Joy’ campaign, sending the message ‘Potatoes Are The True Superheroes.’ The snackmaker showed an animated film, highlighting its commitment to sustainability by reclaiming and converting water vapour from frying potatoes back into usable water. The campaign aims to achieve water positivity in Lay's facilities, promoting an innovative process that leverages the potato's unique ability to use its water.

4. The Whole Truth's 'Every Food Marketing Ever'

The Whole Truth prides itself on delivering nothing but the 'Whole Truth'. This campaign features a mock podcast with the CEO of 'Trash Foods' who is trying to rebrand its marketing strategy. As always, the ad film features the brand's CEO Shashank Mehta, as an advisor to the strategy team. The quirky advertisement stars comic Mallika Dua as the enthusiastic Marketing Manager. The premise of the ad-film stands true to the brand's vision- which is to give the customers what it's named after, the 'whole' truth.