Summercool Appliances has officially onboarded Bollywood superstar Ajay Devgn as its brand ambassador, strengthening its brand presence with a powerful association. Over the next two years, the actor will feature prominently in campaigns promoting Summercool’s popular cooler range, along with its soon-to-be-launched refrigerator and air conditioner lines.
The collaboration kicks off with a big splash as Ajay Devgn will be seen in Summercool’s upcoming Diwali campaign and across multiple commercials. The brand is preparing an expansive promotional strategy that includes television, print, digital platforms, outdoor media, and product packaging featuring the actor’s face, ensuring strong visibility across markets.
Sanjeev Kumar Gupta, CMD of Summercool Home Appliances, shared his enthusiasm about the partnership, highlighting how Ajay Devgn’s credibility, strong personality, and pan-India appeal perfectly align with Summercool’s values of trust, reliability, and high performance.
He added that the association is expected to strengthen consumer trust, enhance brand recall, and accelerate the company’s journey towards becoming a household name in cooling solutions.
By combining Ajay Devgn’s star power with its innovation-led appliances, Summercool is aiming to make a deeper connection with consumers and solidify its reputation for delivering quality and comfort. With new launches on the horizon, this collaboration is set to take the brand to the next level in India’s competitive appliances market.
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